Faculty & Staff
Brand Guidelines
One brand, one story. From design to our voice, this site provides tools, guidelines, and resources for you — the University ambassadors. Our collective efforts build the PacRim brand, and our team is always available to help.
Why Our Brand Matters
We are PacRm. Student-focused. Christ-centered.
We are world-class, with many leading academic programs geared toward helping tomorrow’s leaders thrive in a supportive academic community. And we are service-oriented, all of us — every day — taking on big and small problems to improve the world.
Our brand is vital because we are proud of who we are. So, our brand guidelines reflect our shared values, sense of place, significant accomplishments, and ambitious goals. They underscore our standard direction. And they’re alive — subject to growth and change as our institution does. Brand guidelines come into play at every public touchpoint in every department.
Our Voice
Descriptors that exemplify our brand voice
Diacritics
Visual Identity
Logos
Mascot
Color Palettes
Typography